01 · Days 1-30
Diagnosis
A rapid assessment of financial health, operational performance, technology spend and leadership alignment. A clear, unvarnished picture of where the business actually stands - not where it says it stands.
The 90-Day CEO Reset
You have 90 days before the board's patience thins, the team settles into old patterns, and the window closes. This is the work that happens before the crisis arrives.
Days. The critical window in which a new CEO sets the trajectory of the next three years.
Months before a business crisis becomes visible, the warning signals are already present.
The revenue range of the firms we work with. Senior practitioners only - no juniors, no large teams.
The risk window
Your handover managed legal risk. It did not brief you. The board cannot tell you, honestly, why the last CEO left. Not because they are villains. Because they appointed you, sat inside the last story, and built a tidy narrative for the hire. The legal file closes risk. It does not open it.
In the UK the appointment often hits Companies House within 14 days. The story behind the exit rarely does. That is the Briefing Gap: the structural reason a newly appointed CEO inherits early signals with very little time and very few honest answers.
The firms we work with are not in crisis. They show those signals: margin drift, team misalignment, stalled initiatives. Solvable, but only if you name the gap in the first 90 days.
The service
A structured 90-day engagement that gives a newly appointed CEO a clear picture of what they have inherited, what requires immediate attention, and how to set the business on a stable footing before the board expects results.
A rapid assessment of financial health, operational performance, technology spend and leadership alignment. A clear, unvarnished picture of where the business actually stands - not where it says it stands.
The three to five decisions that will define your first year, with the noise removed. The sequencing is built so that the most important moves happen first, with the board prepared for each one.
You leave with a decision-making structure, a clear 12-month agenda, and a leadership team aligned around it. No consultancy to manage afterwards. No dependency created.
Who this is for
This is not a general advisory service. It is designed for one scenario.
You have been appointed CEO of a mid-market firm - typically between £30M and £500M in revenue - in the UK. The business is not in distress but it is not performing at the level the board expects or the market allows. You are zero to six months into the role.
You want an independent perspective from someone who has worked inside firms at this stage and has no interest in building a long-term retainer relationship.
Direct access only. No layers, no filtering, no delay. You get the answer, not a summary of the answer.
Private briefing
No pitch deck. No sales process. A direct conversation about your first 90 days and whether this engagement is the right fit.
Request a private briefing