Your most VALUABLE ASSET is your TIME.. and unlike every other asset it’s IRREPLACEABLE.

Start to think about your TIME like an ENTREPRENEUR who owns a very expensive piece of Capital Equipment that they can lease at various prices. Perry Marshall in his ’80/ 20 Sales & Marketing’ book (on Amazon & Kindle) splits your time as a business owner into 4 categories:

• $10 per hour work
• $100 per hour work
• $1,000 per hour work
• $10,000 per hour work

There are hundred times more opportunities to do $10 per hour work than $1,000 per hour work!

Examples of $10 per hour tasks:

• Running errands

• Talking to UNQUALIFIED PROSPECTS

• Any kind of COOLD CALLING

• Cleaning, sorting

• Building websites

Examples of $10,000 per hour tasks

• Improving your USP

• Creating new and better offers

• Repositioning your message and position

Perry rates improving your Sales Process (funnel) as a $1,000 per hour task, I suspect if you are just starting that’s a $10,000+ task!