Your most VALUABLE ASSET is your TIME.. and unlike every other asset it’s IRREPLACEABLE.
Start to think about your TIME like an ENTREPRENEUR who owns a very expensive piece of Capital Equipment that they can lease at various prices. Perry Marshall in his ’80/ 20 Sales & Marketing’ book (on Amazon & Kindle) splits your time as a business owner into 4 categories:
- $10 per hour work
- $100 per hour work
- $1,000 per hour work
- $10,000 per hour work
There are hundred times more opportunities to do $10 per hour work than $1,000 per hour work!
Examples of $10 per hour tasks:
- Running errands
- Talking to UNQUALIFIED PROSPECTS
- Any kind of COOLD CALLING
- Cleaning, sorting
- Building websites
Examples of $10,000 per hour tasks
- Improving your USP
- Creating new and better offers
- Repositioning your message and position
Perry rates improving your Sales Process (funnel) as a $1,000 per hour task, I suspect if you are just starting that’s a $10,000+ task!