01 · Days 1–30
Diagnosis
A rapid assessment of financial health, operational performance, technology spend and leadership alignment. A clear, unvarnished picture of where the business actually stands — not where it says it stands.
The 90-Day CEO Reset
You have 90 days before the board’s patience thins, the team settles into old patterns, and the window closes. This is the work that happens before the crisis arrives.
Days. The critical window in which a new CEO sets the trajectory of the next three years.
Months before a business crisis becomes visible, the warning signals are already present.
The revenue range of the firms we work with. Senior practitioners only — no juniors, no large teams.
The risk window
By the time a mid-market business looks distressed, the decisions that caused it are 12 to 18 months old. A newly appointed CEO inheriting a firm in this condition has very little time and very few options.
The firms we work with are not in crisis. They show early signals: margin drift, team misalignment, stalled initiatives. These are solvable problems — but only if they are identified and addressed in the first 90 days.
The service
A structured 90-day engagement that gives a newly appointed CEO a clear picture of what they have inherited, what requires immediate attention, and how to set the business on a stable footing before the board expects results.
A rapid assessment of financial health, operational performance, technology spend and leadership alignment. A clear, unvarnished picture of where the business actually stands — not where it says it stands.
The three to five decisions that will define your first year, with the noise removed. The sequencing is built so that the most important moves happen first, with the board prepared for each one.
You leave with a decision-making structure, a clear 12-month agenda, and a leadership team aligned around it. No consultancy to manage afterwards. No dependency created.
Who this is for
This is not a general advisory service. It is designed for one scenario.
You have been appointed CEO of a mid-market firm — typically between £250M and £2B in revenue — in the UK or USA. The business is not in distress but it is not performing at the level the board expects or the market allows. You are zero to six months into the role.
You want an independent perspective from someone who has worked inside firms at this stage and has no interest in building a long-term retainer relationship.
Direct access only. No layers, no filtering, no delay. You get the answer, not a summary of the answer.
Private briefing
No pitch deck. No sales process. A direct conversation about your first 90 days and whether this engagement is the right fit.
Request a private briefing